社内で訴求・注目性・広告と操作の一致を採点。ここではCPIを判定しない。
INTERNAL PRE-GATE
Select what earns an Android prototype.
3 secmessage understood
4 / 5clarity minimum
4 / 5promise-match minimum
2 maxAndroid prototypes
上位1〜2企画を実インストール可能にし、固定したCPI上限でGO／STOP。
D1・D3・D7と初回コアループ完了率を確認。
広告・IAPを入れ、D28 ROASとD90 LTV/CPIで本開発判断。
10-SECOND VERTICAL ADS · 9:16
Still concepts turned into testable motion.
Every cut uses the same structure: a two-second hook, one clear interaction, and a visible result. Audio is intentionally omitted for the first controlled test.
SM-ABig tiles · Ease
SM-BCalm pace · Relax
SM-CDaily ritual · Focus
CS-AStreak · Speed
CS-BOne move · Satisfaction
CS-CBoard chain · Momentum
MM-ARestore · Beauty
MM-BReveal · Curiosity
MM-CCafé story · Progress
INTERNAL GATE 0 SCORECARD
Score before discussing.
各動画を3秒だけ見た後に1〜5点で採点します。全項目4点以上の素材が3本中2本ある企画だけAndroid試作候補です。
WEB MICRO-PROTOTYPES
The click promise must match the first interaction.
Each ad opens the corresponding concept below. Events stay in this browser until exported.
01 · SENIOR MAHJONG
Match the glowing pair
Large tiles, calm pace, one obvious first move.
Choose two matching highlighted tiles.
02 · COLOR SORT RELAY
Finish the coral lane
Tap the loose coral block, then its matching lane.
→
One move completes the lane.
03 · MERGE MICRO STORY
Restore the café chair
Tap both worn chairs to merge a restored one.
+
=
?
Two small merges tell one visible story.
LOCAL EVENT CHECK
Preview instrumentation
Creative clicks, prototype starts, and first-loop completions are recorded locally for QA.